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french riviera : This is the spirit that brought forth SFA - the Société Française d’Aromatiques R. Romani® - founded in 1963 in Grasse, the historical birthplace of perfumery in Europe. french riviera fragrances
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french riviera : In the Middle Ages, Grasse was the economic center of eastern Provence; it boasted many tanneries, a great deal of capital, and numerous skills. Its leathers enjoyed huge renown. The fashion for scenting leather, which came from Italy, had a purpose: to mask the imperfections of tanning and its unpleasant residual odours. .
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fragrances french riviera : In 1963, Rodrigue ROMANI, a professional perfume designer and outstanding nose, set up his research laboratory and perfume studio in Grasse. His daughter, Viviane ROMANI, joined the business in 1966, followed by her husband, Charles CARUSO, in 1982. french riviera
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fragrances french riviera : The new factory located in Saint-Cézaire, near Grasse, was constructed in 1995. To cope with the company's growth, major investments were made in 2009, taking production capacity up to 3000m², and rising to meet the latest European standards in terms of safety, hygiene and respect for the environment.
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fragrances french riviera : Over 1,000 natural and synthetic raw materials are constantly in stock, strictly selected for their quality.
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fragrances french riviera : Gas phase chromatography: for checking the purity of the raw materials in a composition, and for ensuring that manufactured products match control samples. Densimeter, refractometer, flash point tester.
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fragrances french riviera : SFA creates, manufactures and sales scented compositions, also named concentrates, which are subsequently incorporated into its industrialist clients' finished goods: fine perfumery (containing alcohol or alcohol-free), cosmetics, home fragrance and decorative items, luxury soaps, etc.
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fragrances french riviera : Once a perfume designer has created a formula, all of the ingredients are weighed and blended then the mixture is reassessed by the perfume designer. Several readjustments may be necessary before the best result is obtained, ready to be presented to the client.
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fragrances french riviera : For SFA, who exports 96% of its production around the globe, respecting legislation is of the utmost importance. The legal department supplies all of the documents needed for products handled by the company and purchased from the company. It also implements a legal watch, to keep up to date with the latest evolutions in legislation.
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fragrances french riviera : SFA creates and develops olfactory formulae to be incorporated into a variety of media. The formula of any single olfactory concept will be adapted to suit different destinations and usages - either for technical reasons or to obtain a better final effect. Expertise is tailored to each type of application.
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fragrances french riviera : Home fragrances are extremely fashionable. SFA develops compositions that are suitable for waxes, and studies their strength and colour.
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fragrances french riviera : This ancient and rich know-how has been almost lost with the arrival of synthetic raw materials. SFA founds in its past and value Grasse expertise on natural raw materials, to create nowadays modern formulas for product ranges, certifiable by different international labels.
